Our true aspiration is to blend quality, style and trends and
become the spokesperson and source of inspiration for “Kaaral
Made in Italy” everywhere.

Inspired by a holistic look at all aspects of life, we develop product lines that view the
body not as a sum of individual parts but as a single entity. We focus on body care in its
entirety – from head to toe.

We believe that hair is as much a part of our outfit as makeup, or our favorite worn-in pair of jeans that fit “just right”.

Keratherapy was founded in South Florida, home to both bold fashion and epic humidity that can make the hair appear frizzy, unruly and unhealthy. Keratherapy’s experts developed treatments using natural keratin chemistry to tame wild hair, quickly and easily; giving it a smooth, natural, luxurious look even in the most challenging
environments.

We produce cosmetics because this is our way of expressing ourselves. We
have always done it with the utmost care, so that the finished product can
bring professional quality and performance to as many people as possible. We believe in the possibility of a more conscious lifestyle, rooted in respect for ourselves and our common resources.

Hailed as the UK’s most exciting hairdressing brand, Electric is the creation of Founder & Creative Director, Mark Woolley. Mark’s vision was to produce a creative stable of excellence that delivers the ethics of
British innovation and design and the raw passion and creativity demanded by both hairdressers and clients alike.