ROOTED IN THE BEAUTY INDUSTRY

Defined Beauty Systems was launched in 2005 to fill a long deserted void in the professional beauty industry. In an age where large corporate entities have attempted to monopolize the salon market with a department store approach, we’ve remained focused on providing a carefully selected product range, superior service and education.

ROOTED IN EXCLUSIVE BRANDS

DBS offers carefully chosen products from innovative professional-only manufacturers. Our salon exclusive product range will help redefine your salon’s competitive edge.

ROOTED IN SUPERIOR SERVICE

At DBS, we treat every customer as a preferred partner. Servicing the salon industry is not simply part of our business, it’s our only business. Our Salon Consultants are extremely knowledgeable and quick to respond. We’ll always go that extra mile to serve you better!