Pravana was created by stylists for stylists. Its remarkable success is rooted in its development of a unique style of hair care product that combines the finest natural ingredients with the latest in cosmetic technology.

Renowned for its array of over a hundred stunning hair colours, Pravana offers everything from soft and shimmering shades to some of the most vibrant colours imaginable.

The Pravana range combines time proven botanical extracts and natural proteins with modern elements such as nano-amino acids and micro-polymers to provide hair care that is truly super-natural.

Pravana shares Defined Beauty Systems’ dedication to servicing the needs of professional salons with high-performance beauty solutions that are truly incomparable.