Soma’s highly-rated organic haircare line proves there is a market for superior, environmentally conscious products. Launched 17 years ago when many companies had already moved from stylist-support lines to lower quality mass retail products, Soma stood out for its grassroots approach. Rather than use harsh chemicals with low-cost protein complexes, it opted for higher-quality natural healing agents that help put the Keratin protein back into hair. Soma’s vision and commitment to superior, salon-tailored products is one that Defined Beauty Systems shares, and it is only fitting that we have partnered together to offer this unique line to our clients. |
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